Category: Marketing

Revenue Maximization – Role of CFO

Revenue Maximization is a major component of Sustainable Profit Growth Framework (SPGF).  Generating Sales is  primary responsibility of Sales & Marketing Heads , however Finance Heads , as a part of Corporate Management has also to play an important part in this. Finance function arranges funds from Banks and Institutions on basis of some Revenue Projections. Hence Finance Head is an important stakeholder in ensuring that Revenue is Maximized. Revenue Maximization involves following steps : […]

Strategy International Finance, Marketing, MIS & Systems, Organization, Strategy

Strategic Sales & Marketing MIS

Developing dynamic Sales & Marketing MIS Framework Sales & Marketing is a critical function essential to achieve objectives of organization An effective Sales & Marketing function is vital to success of an organization. MIS is system to ensure that goals to business are achieved in acceptable quality and cost norms. Strategic MIS ensures that activities of business are aligned to core Strategy of organization. SMIS helps in identifying the bottlenecks of business which prevent achievement […]

Strategy International Cost Management, Marketing, MIS & Systems, Organization, Strategy